Dentally – ‘The Future in Practice’

Dentally’s new media campaign took inspiration from the graphic and architectural styles of the 1940’s. The main influence was the ‘Googie’ style, which is a type of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age.

The stand design was based around Dentally’s new imagery, and in particular, the organic shapes that surrounded the new graphic artwork. The organic shapes created archways into the stand, and the interior reflected the design style from the ‘Googie’ era.

Software of Excellence – ‘Walk the Path’

Dentists faced with the post-pandemic world needed to keep moving forward. With so many obstacles in the way, and so many unknowns ahead, how could they get back to growing their business?

By walking the Path of Excellence.

This stand design incorporated five mountain range waypoints, which visitors were taken around on a journey to show how Software of Excellence can guide dentists to a brighter future.