The concept
Dentally's new media campaign took inspiration from the graphic and architectural styles of the 1940's. The main influence was the 'Googie' style, which is a type of futurist architecture influenced by car culture, jets, the Space Age, and the Atomic Age. The stand design was based around Dentally's new imagery, and in particular, the organic shapes that surrounded the new graphic artwork. The organic shapes created archways into the stand, and the interior reflected the design style from the 'Googie' era.